Vuori
Finnish for "mountain," Vuori seems appropriate for the brand, as it embodies the feeling when you reach the top of a mountain after a long hike or climb. It's when you have a clear perspective on just about everything. Vuori merges high performance clothing with a west coast aesthetic, inspired by the community of Encinitas, CA; an eclectic coastal town that thrives off an active lifestyle and emerging art scene.
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